Article KB9

Glossary

Created on November 6, 2025 at 1:08 PM

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Epic Web Studios CMS Glossary

Backend

The backend of the site refers to the CMS or admin area. This is where users manage content, settings, and various administrative tasks for the website.

Browser Title (aka Page Title or Meta Title)

This field is located in the Pages Information section of each page. It determines the text shown in the browser's title bar and is also used as the title displayed in search engine results pages (SERPs).

Canonical URL

A canonical URL is a web address designated as the authoritative version of a page. It helps manage duplicate or similar content across multiple URLs by guiding search engines to index the preferred page. This consolidation prevents loss of link equity and avoids duplicate content penalties in search rankings.

Frontend

The frontend of the site refers to the user-facing website — the pages and elements visitors see and interact with directly.

Modules

Modules have a unique combination of function and design compared to other site areas. Technically, each module features:

  • A frontend layout that controls how content is visually presented.
  • A backend control center connected to a database for managing that content.

Modules simplify editing by providing specialized editing interfaces tailored to their unique functionalities.

OG Tags (Open Graph Tags)

OG tags are elements included in a page's metadata that control how content is displayed when shared on social media platforms. They influence images, titles, and descriptions that appear in posts.

Page Name

This is an internal field used only for backend record-keeping. It does not contribute to SEO or appear to site visitors.

Page Template

The page template defines the overall design framework including the wrapper, header, and footer. It sets the consistent visual structure across pages using that template.

Page Description (Meta Description)

The page description, also called the meta description, appears in search engine results pages below the title. It provides a brief summary of the page content to help users understand what the page is about before clicking.

SEO (Search Engine Optimization)

SEO is the practice of enhancing the quantity and quality of traffic to a website through organic search results. This involves optimizing website content, structure, keywords, and other elements to improve visibility and rankings on search engines such as Google.

Shortcode

Shortcodes are small scripts used via the WYSIWYG editor. They pull content directly from modules using a standard design, allowing for quick insertion of complex elements without manual coding.

Source Code

Source code refers to the programming statements written using a text editor or visual programming tool, then saved as files or in a database. It forms the underlying instructions that make the website function.

URL (Uniform Resource Locator)

A URL is the address used to locate resources on the internet. It consists of:

  • A protocol (e.g., HTTP or HTTPS)
  • A domain name
  • A path to a specific webpage, file, or resource on a server

URLs direct browsers to the exact location of the content they need to load.

WYSIWYG Editor

The "What You See Is What You Get" editor allows content editing with basic formatting and embed tools. It provides a user-friendly interface where edits appear visually as they will on the actual page, minimizing the need for code expertise.

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